How to Write Killer Ads That Attract Lots of Homes For Sale Owners
Marketing is the foundation of successful homes for sale business. That’s a fact. It is in marketing that you should really place all of your best creativity and effort. But the problem comes in the form of how to write a viable ad, creative and effective within its stipulated endeavor.
Coming up with a wonderful copy is all about discernment. It’s all about speaking to your homes for sale owners and about the reasons as to why you are right the person to call so that they can buy those houses they have in mind. There is nobody out there who understands you like yourself. This means that there doesn’t exist a better person to speak about what you are offering. In this respect within every ad you come up with make sure it’s you who will come out, the person the customers are going to come across once the calls start coming in.
Firstly, it is paramount that you determine which customers you will attract. Try to put yourself within their shoes and try to discern what their immediate want is. You will even realize what they are thinking. Also, try to put down a description of who you are. Try to ask yourself why in the world homes for sale owners would just waste their time calling you. This is basically trying to answer the personal inquiry on whether you are friendly, whether you really focus on the services you offer, if you are an easy person to speak to and whether you really have enough experience.
In addition, it’s important to have a clear selling proposition. Ask yourself why you and what really makes you stand from the rest. This can be simply the fact that you answer the phone genuinely, or even that you are always making homes for sale offers within a possible 24 hours. It is that element that defines you that makes you unique in the eye of all the competition around.
Concurrently, try to carefully compare the selling proposition and the list defining your strong features. This makes it very easy to match what the homes for sale customers want with what you are offering. It pays to be confident and derives real pride in what you have to offer. But never make the mistake of over-promising. You better suffer the shame of under-promising but over-deliver.
As you record the message, be excited amidst allowing the overall excitement to be reflected through your writing. Let the targeted homes for sale owners feel the excitement which will make them make that important decision to call you.
Lastly, test the copy you have created before sending it out. Make any improvement and don’t tire from testing again. You can also have the improved copy as a separate document so that you can always compare. Then try to pull that version which gave the best results. You can even test once more using a novel message, as you keep the best copy you made before as the control piece.
