The Command App: Your Business, Now in the Palm of Your Hand


When surveying our brokers on the general demands and habits of their companies, one factor stands out: They commit much more than fifty percent of their time on the go, away from their desks. In this perpetual state of movement, possessing fast entry to their databases and day-to-day endeavor listing and being ready to interact with and take care of contacts without owning to sit at a desktop can essentially transform the working day-to-working day of a serious estate agent. The Command App, readily available for iOS and Android end users, does just that. And, its just about 42K cumulative active consumers as of March 2022 are a testament to the app’s achievement.

“The Command Application is strong, exclusive, and on-the-transfer, just like our agents,” claims Ryan Turnbull, an agent technology concierge for various market facilities and beta tester for the app. “The intention is to give brokers time again in their working day although at the same time strengthening their associations with customers and foreseeable future clients.”

Producing Mobile Magic

Developing a feature-packed item like the Command App requires sufficient time and brainpower. “We had the street map outlined and we experienced a distinct vision of what the app will glance like in phrases of our attributes,” states the app’s merchandise supervisor, Kharla Barrios. “It is about uncovering agents’ on-the-go requirements. That is in which you present benefit.” Only as soon as you have comprehended your viewers and what would make their life less complicated, Barrios shares, is it time to strategize and make a answers-based product. With the help of senior UX designer Nick Hartman and lead cell engineer Timothy Tripp, Barrios practices a ‘three-headed method,’ ensuring the job has been considered by way of from every single angle – from the person worth to the technological innovation backend. 

“By the time we essentially commence utilizing a thing, we’ve received a really fantastic picture of how it should function from all a few of our perspectives, and that’s produced a huge variance because there is a great deal of collaboration,” Tripp shares. “Another huge part of this was, mainly because we are not just replicating what is going on on the desktop, going to the users on their own, and discovering what they require via beta tests,” says Hartman.

Obtain on iOS

Obtain on Google Enjoy

5 Small business-Transforming Attributes 

Right here are the 5 strong functions that make the Command Application an instantaneous on-the-go company staple.


Section of the app’s most current update, the freshly launched Alternatives on-the-go features let agents to view their ‘open’ alternatives inside the dashboard, watch their opportunity list for precise contacts, see information on every single possibility, and build, edit, and archive opportunities. According to Barrios, this is the initially release of a wider approach for Chances. “The choice of which Opportunity features we really should create initial was primarily based on a aspect position, applying the responses of a survey stuffed out by Mega Camp 2021 attendees. Dependent on Beta testers feed-back, the new Opportunities capabilities are super helpful, uncomplicated-to-use, and will bring a ton of benefit to our brokers. The greatest part is that additional is coming!” Presently, the workforce is performing on creating the means to see all chances – together with archived, missing, and shut possibilities. In addition, an means to filter and search is in the is effective.


The dashboard is your bird’s-eye look at of the business enterprise, giving you with crucial information and facts on the day by day duties you will need to be executing to move the needle. With just a couple taps, you can get started tackling your day and using on-the-go motion. “The dashboard by itself could be an overall app,” says Turnbull. “It gives so considerably info in these a thoroughly clean way that every agent will be ready to know what’s going on in their small business at that correct instant.” 

The dashboard is split up in a few sections: ‘Tasks,’ ‘Who to Speak to,’ and ‘Things to Know.’ As a consumer, you will be capable to recognize your most pressing duties, as very well as anything that slipped through the cracks, at a glance. Qualified prospects to claim, recently active people, and people in no way contacted are also conveniently obtainable for your perusal, as is information on birthdays, anniversaries, and income share. Owning this context neatly condensed within a person display screen will give you the ability to just take action no make a difference the place you are, escalating response time and making certain delighted purchasers. Relocating ahead, the workforce will continue improving the dashboard to screen valuable data, like tour requests and home inquiries. 

 “The dashboard is a way to current critical facts at a look, so you can take those actions that are most important to you and your business enterprise,” Barrios says. 


The Contacts function puts all the client information available in your Command for Desktop in the palm of your hand, making it easy to interact and communicate with your databases in actual time and fortify your shopper bonds in the most purely natural method achievable. The characteristic makes it possible for you to assign a direct to a SmartPlan, deal with your sales opportunities, include tags, and even generate notes that will assist you don’t forget what is essential to your purchasers. “Having the contacts at your fingertips is going to give agents again fifty percent an hour for every day,” Turnbull claims. “That is two and a 50 % hrs for every week. What are you going to do with an added two and a 50 % several hours in your daily life?” 

As you start digging into the Command Application, Turnbull indicates accomplishing a little bit of housekeeping on the desktop side as effectively. “You want to make absolutely sure your database is clean up and arranged in Command. Once you have the application, evaluation your SmartPlans and SmartViews. Then, hit the highway and do company.”


The Duties element places your day-to-day motion objects in viewpoint. You can incorporate to-do’s and regulate them in-app, creating it effortless to get going on producing calls, finishing them, and logging the interactions.

In-App Notifications

You know what is most crucial to by yourself and your company. The in-app notification middle will allow you to just take action on the go by setting reminders for tasks, and very easily taking care of examine and unread notifications. “The notifications help you fully grasp what is taking place correct now, and what steps you need to just take. That is essential,” Barrios states.

“Through our investigate, we identified out what brokers will need to be informed of on the go,” claims Hartman. “For case in point, we created the notifications valuable by introducing a attribute that makes it possible for brokers to produce a process for them to do later on on.” 

Prepared to Get Started?

At the stop of the working day, the Command Application is certain to be your new small business staple. “It’s unbelievably rapid and stable, and it just provides in a time where every person has anticipations and quite a few factors drop brief,” Turnbull states. 

And, seeking ahead to the long term, there are quite a few matters to get enthusiastic about now. “We truly feel like we’ve figured out a second language, and now that we know how to discuss the language of the Command App, we have currently begun performing on long run characteristics, so this is just the tip of the iceberg of quite a few awesome factors that are coming,” says Hartman. “

Are you currently working with the Command Application? If not, will you be downloading it quickly? Which function are you most fired up about? Enable us know in the reviews section.

Share This:


Resource hyperlink